Knowing our favourite journalists were just as eager for sunny summer days as us, the Popstars hand-delivered one of our favourite summer sensations straight to the media last week – the Walkers Shortbread Meringue Range!
The media’s taste buds were positively tingling with the arrival of our gorgeous gourmet hampers, packed to the brim with the Walkers Shortbread meringue range and delicious accompaniments to make for that perfect summer snack or dessert. The bespoke hampers even included mouth-watering serving suggestions for serving the marvellous meringues!
The hampers were a great hit with the media, with the likes of So Feminine and The Lady tweeting pictures of their hampers, generating sensational social noise. Fresh from the desk-side briefings our Popstars will be continuing to lead the Summer editorial charge securing column-inches with clout for the seasonal range.