To launch season two of its most popular show of 2018, Apple & Onion, Cartoon Network has appointed us to drive channel tune-in, fandom and audience awareness of the new episodes.
Bringing Popcorn onboard to directly infiltrate the universe of Cartoon Network’s young audience, our multi-touchpoint campaign focusses on driving awareness of Apple & Onion outside of traditional column inches. Generating feel-good FOMO and building advocacy amongst both existing Apple & Onion fans and newly engaged viewers alike, we’ll be strategically tapping into audience-appropriate channels such as TikTok, YouTube and leading kids’ print and broadcast platforms.
Returning with brand new episodes this month, Apple & Onion follows the lives of two best friends in a city full of vibrant characters whose appearances, personalities and actions are ripe with comedic potential, voiced by the likes of Richard Ayoade and Sue Perkins.
We’re delighted to welcome such a fun and engaging brand to the business, so popcorn at the ready, it’s nearly time to toon in…