Coordinating innovative events and press trips for each of our industry-leading brands is all in a day’s work at Popcorn, and last week we were thrilled to provide lifestyle influencers a taste of Popcorn’s first ever client, Walkers Shortbread.
Invited to an exclusive ‘Walkers Shortbreak’, in stunning Speyside, Scotland, Catherine Frawley, Rhiannon Ashlee and Becky Hendy of Milkbubbletea had the opportunity to see, taste and experience the ultimate in shortbread craftsmanship, with the two-day trip presenting them with a multitude of unique and eye-opening activities, all centring on the Walkers Shortbread brand.
Beginning with a Walkers induction with joint managing director, Jim Walker, during which he spoke about the brand history, tartan on the packaging and family background of the brand, the trip also saw the influencers receive an exclusive tour of the factory, including an all-important taste test!
From trying Jim’s Walkers favourites to visiting Queen Victoria’s most-loved spot on Walkers’ land, it’s safe to say all three guests were given a real education in the incredible brand history and quality of the world’s finest shortbread.
A sweet success, the trip presented Walkers Shortbread to a wider demographic, with each of the delighted content creators in attendance giving glowing feedback on the positive impact of the activity and, most importantly, the Walkers brand.
“I have so much respect for the Walkers brand and I really learnt so much about them and loved hearing their history! They were all so friendly and welcoming…”
– Becky Hendy
“The level of engagement I’ve had (comments, likes and messages) has been higher than any of my other posts in the past six months.”
– Catherine Frawley
Bringing the Walkers brand to life with 49 pieces of social coverage to date and further content due to land, it’s clear the Shortbreak was another great event in the bag…pipes.