Inspiring the nation to get inventive with their snacking combinations, Popcorn PR launched a fully integrated PR and Social campaign to celebrate The Laughing Cow’s new ‘Snack Like You’ creative, showcasing the versatility of the product and celebrating snacking at its personal best. Driving consumer trial, social shareability, engaging content generation, column inches and influencer advocacy, the ‘Snack Like You’ campaign culminated with The Laughing Cow Snack Like You Café which popped up for two days in London’s foodie hot-spot Spitalfields Market offering a scrumptiously satisfying free snacking experience for the masses.
To keep those delicious round cheeses on the picnic and snacking menu, we partnered with leading parenting influencers to put fun into snack time, delivering engaging, relevant and authentic narratives to showcase first hand just why Mini BabyBel is the fun and convenient snack for all occasions.
As we continue to bask in the seasonal sunshine, we headed to SCOOP: The Wonderful World of Ice Cream at the British Museum of Food, with some of the UK’s top influencers to catch up on all things OGX haircare, and to cool off over a generous helping of ice cream.
Joining us to explore the world of ice cream were ten fabulously stylish influencers, all keen to learn about OGX and the new collections which are set to launch imminently and create waves as the must have haircare products this Summer, including the OGX Coconut Miracle Oil.