As Panasonic enters a landmark year, celebrating its 100th Birthday, the milestone was marked with its annual European convention and Popcorn was tasked with leading and developing a stand out press trip for a number of its European markets and top tier editors to suitably celebrate and showcase the brands leading consumer innovations over the past century.
It’s no secret that Panasonic Grooming’s range of versatile gadgets are designed to shape up the modern man’s signature style so what better way to showcase them to the media than packaged up in the ultimate toolkit for today’s stylish gents, stainless steel case included, naturally.
Harnessing the power of the traditional face-to-face briefing, we undertook a media tour geared up with Panasonic’s latest and greatest grooming devices to pick the brains of gold tier media including Men’s Health, Esquire, Telegraph Online and The I.
In honour of Random Acts of Kindness Day, we created our very own Random SNACKS of Kindness Day for Bel UK, surprising and delighting some lucky cheese lovers, driving authentic advocacy, consumer engagement and social chatter for its portfolio of much loved cheese brands. [Read more…]