Popcorn PR has been handed a six-figure brief from Beechdean Group, the UK’s largest farm-based ice cream company.
Pocorn is delighted to announce they have been brought on board to promote Beechdean’s impressive portfolio of brands. Activity will focus on the launch of new licensed character products from Nickelodeon, and the relaunch of its premium Loseley ice cream range, which the group acquired in 2011.The team will target all key stakeholders from retailers to food bloggers, and aims to create a luxury retail partnership.The account will be led by Popcorn founder Louise Lloyd, with support from senior account director Sara Howard.
Andrew Howard, MD of the Beechdean Group, said: “2013 is a key year for our business and Popcorn PR impressed us with their creativity, commercial understanding and passion. They stood out head and shoulders above other agencies we have met and we are extremely excited about the activity they have proposed.”Louise said: “We are delighted to be working with Beechdean, the nature of the brands and the company’s commitment to PR has allowed us to really think outside of the box and propose some blue sky ideas which is extremely exciting for us as a team.”