We bounced into the bank holiday with client THORPE PARK, launching their newest inflatable attraction, BounceZilla. Amplifying the Resort’s 40th birthday, we hosted an exclusive VIP event for over 180 attendees, including Mummy Diaries and ex TOWIE stars Billie and Greg Shepherd, Hollyoaks’ Rachel Adedeji and Capital FM’s Will Manning, allowing them an exclusive first look at both BounceZilla and Jungle Escape.
The event saw us challenge celebrities, influencers and media to ditch their shoes and tumble, bounce and slide their way to victory.
With Billie and Greg being the first to try out the obstacle course, the Mummy Diaries team were also in attendance, ready to capture the excitement for the hit ITVBe show. Utilising the couple’s celebrity appeal, we also facilitated an Instagram takeover on the day of the event, ensuring to also capture generic event shots to sell in to key national and lifestyle press.
With extensive social noise from a whole host of family and lifestyle influencers in attendance, social reached 7,693,477 from 183 pieces of content shared in just under four hours!
Media attendees included the likes of The Sun, Daily Express, Evening Standard, Daily Mirror, and with coverage landing across titles including Hello! Online and i News, as well as an extensive Mail Online feature landing on launch day, it’s safe to say it was a monster of an event indeed.