Celebrating Pride and OGX’s limited edition ‘Love’ Collection in partnership with LGBT Foundation, the OGX Pre-Parade Party on Saturday 6th July saw us host 20 influencers for a rainbow-filled morning of fun, fizz and freedom in Central London at The Cutting Room, Fitzrovia.
Showering attendees with nibbles, bubbles and all things naughty but nice ahead of London’s Pride Parade, we provided hair braids from The Braid Bar, glitter makeup from GlitterandGlo and an open bar to boot.
Fizz and flamboyance were the order of the day, with the super grammable event set up ensuring photo opportunities were aplenty.
Generating 79 pieces of social coverage with a reach of 452,991 across the party hours, the Pre-Parade Party also enabled guests to share their Pride experience with like-minded individuals, with attendees commenting on how the event was the best way for them to get ready for Pride and all heading off to celebrate together after the event.
Here’s to Love!