We’ve been popping with excitement to announce our latest win.
A destination that’s been on our wish list for many years, THORPE PARK Resort has appointed Popcorn PR as its retained consumer PR agency following a highly competitive pitch.
We’re thrilled to welcome such an iconic consumer attraction to the Popcorn portfolio and are delighted to be their PR partner for what’s set to be an incredibly exciting year ahead.
With endless creative opportunities, THORPE PARK Resort is home to over 30 thrilling rides, attractions and live events, including one of Europe’s fastest rollercoaster’s Stealth.
One of the UK’s best-loved theme parks, welcoming 1.5million visitors each year as part of Merlin Entertainments plc’s family of over 120 visitor attractions, THORPE PARK Resort has brought Popcorn PR onboard to deliver an exciting immersive campaign.
Focussing on ‘A Year of Unmissable Events’, 2019 will see the Resort host a series of exhilarating new events, against the backdrop of the park’s 40th birthday celebrations.
Popcorn will be responsible for implementing a multi-faceted strategic PR programme, executing activity around key campaigns and ‘wow’ calendar events such as THORPE PARK Resort’s iconic Fright Nights, handling launch activity around the park’s exciting new news, whilst also managing VIP, media and influencer engagement.
With Becky Elkin, Head of PR at THORPE PARK Resort, commenting on Popcorn’s creativity, innovative thinking and her confidence in the agency’s ability to support the resort in its 40th year plans, we can’t wait to kick off.
We don’t know about you, but we think it’s going to be a year like no other.