The trailblazing brand which is launching next month with a four strong range, Super Sparkling, Red, White and Rose, has retained us for Consumer, Social and brand events with our PR programme focusing on an impactful integrated launch campaign highlighting the benefits of the wines which contain just over half the calories of an average bottle of wine (373 vs 700 in the Super Sparkling) and 0g of sugar vs the 24g found in most sparkling wines without any compromise on flavour or ABV.
Founder Paul Gidley commented “From our first meeting Popcorn has not only impressed us with their passionate, creative and focused approach to our brief but also their thorough understanding of our business model. There was a clear demonstration of commercial understanding. We wholeheartedly believe in their ability to deliver results that will support our ambitious business growth.”
And of course the feeling is absolutely mutual, we are delighted to have been brought on board to support such a breakthrough brand at the beginning of its journey allowing us to develop a collaborative working partnership and help amplify the USP’s of this amazing brand via a targeted and strategic campaign.