Last week, we turned up the heat with an exclusive ‘Bubbles & Blow Dry’ press event to celebrate the launch of Panasonic’s new Rose Gold Duo hair styling range at London’s most Instagrammable hair hangout, Duck & Dry.
Our media and celebrity guests enjoyed complimentary hair styling sessions, sipped on pink fizz and snapped selfies in a hanging floral swing against the stylish rose gold backdrop whilst learning all about the innovative technology the new Rose Gold Duo range has to offer.
Welcoming the UK’s elite beauty media including OK!, Mail Online, Daily Express and Good Housekeeping, the event generated over 39,000 social interactions throughout the afternoon with a forthcoming coverage pipeline already brimming over the coming weeks.
To up the style stakes even further, we welcomed celebrity Kate Wright to touch up her tresses – securing a Mail Online exclusive interview and a reel of celebrity showbiz coverage in under 24 hours, generating immediate editorial and social buzz for the highly anticipated new product launches.
We’re continuing to go for rose gold so watch this space for more stylish results still to come from two of the UK’s most influential beauty bloggers plus some exclusive content that’s set to heat up across social channels.