As Panasonic enters a landmark year, celebrating its 100th Birthday, the milestone was marked with its annual European convention and Popcorn was tasked with leading and developing a stand out press trip for a number of its European markets and top tier editors to suitably celebrate and showcase the brands leading consumer innovations over the past century.
Hosted across three days in Palma De Mallorca, personalization was top of the agenda as media were immersed into past, present and future, bringing to life Panasonic’s innovation and technological advancements that have and continue to make lives easier and boost wellbeing from the inside out. A fully packed itinerary saw a number of the all-important personal touches including fresh smoothies served to guest’s with their favourite ingredient combinations as well as bespoke beauty and grooming treatments using Panasonic’s range of personal care products. Media also explored local food markets and put their culinary skills to the test with an interactive Panasonic cookery class showcasing the breadth of its Small Kitchen Appliance range. Guests were also fueled with future gazing and hotly tipped trends presented by Dr. Morgaine Gaye.
Media in attendance included British GQ, Shortlist, Independent, The Sun, Grazia Germany and GQ Italy, with coverage already landing on GQ for the Panasonic HC1020 speaker:
http://www.gq-magazine.co.uk/gallery/burberry-canada-goose-jacket-sony-a7-iii and multiple forthcoming features in the penned pipeline, watch this space for plenty more Panasonic celebratory column inches.