We moustache you a question, have you ever been to an art gallery dedicated to facial hair?
Celebrating the good, the bad and the hairy… Popcorn paid homage to the nation’s best facial fuzz with the launch of the Tash Modern – the UK’s first immersive facial hair art gallery to officially launch the new Panasonic 3-in-1 iShaper grooming tool.
Curated in one of London’s hairiest hangouts, Shoreditch, the live pop up gallery was open to both the curious public and some of the UK’s most style-centric media and bloggers. Offering free facial trims by a team of top Barbers as well as follicle-fun with interactive photo booths and live facial hair models, guests were also given the opportunity to have a professional head shot taken and the chance to star in the digital art gallery which continued to tell our #HairyTales narrative, putting real men and real facial hair firmly in the frame.
With research citing a quarter of British men suffer with beard-envy, we’re fairly certain the envy stakes were at an all-time high as former rugby player and model Thom Evans officially opened The Tash Modern with a dedicated media photo call and his own Panasonic personal precision trim.
An immersive experience like no other with guests citing it as ‘the most memorable and elaborate shaver launches they’ve ever been to’ the campaign is still very much in full swing so stay tuned for an update on the fanTASHtic results…