To help the nation get rid of unnecessary guilt and encourage people to enjoy the good things in life, we launched the ‘Zero F*cks’ campaign for Slim Wine, the world’s first zero sugar, zero carb wine brand, encouraging people to save their f*cks for the things that really matter.
With dedicated research looking into the unnecessary guilt women often feel, we formed an official Zero Squad to deliver the empowering brand narrative; ambassadors DJ and presenter Ashley James, Love Island’s Olivia Buckland and Real Housewives of Cheshire’s Leanne Brown.
Getting the campaign off to a popping start, the Squad joined us for an official photo and content shoot generating a wealth of engaging assets to be used across the year for both editorial and brand platforms.
There was also a number of hotly requested media interviews including an exclusive on the Mail Online and a live segment on prime time morning broadcast slot Sky Sunrise.
The campaign has already seen 24 pieces of coverage land including nine nationals and four separate features on the Mail Online, and we exploded the brand’s social media channels with a 300% increase in followers on Instagram within 48 hours of the campaign launch. Stay tuned for more cork-popping coverage over the coming weeks.