Popcorn client Boursin launched its ‘We Summer, Oui Boursin’ campaign earlier this year, designed to get food enthusiasts to consider Boursin outside of the traditional Christmas sales peak. Supporting the wider activity and driving purchase consideration, the Popstars curated and managed a dedicated influencer campaign, encouraging consumers to upgrade their summer treat occasions with Boursin.
Leveraging authentic influencer partnerships with four relevant and high-reaching influencers – Charlotte Jacklin, Manon Lagreve, Poppy Loves London and East London Mornings – the activity delivered 32 pieces of influencer content, reaching 527,000 with an industry-benchmark-smashing average engagement rate of 5.5%.
Tapping into the sweet spot for Boursin’s target demographic, each of our credible influencers created inspiring summer serves using Boursin. Showcasing product versatility, the aspirational content inspired followers to serve Boursin over the summer months, whilst also providing rich and varied visuals for use across Boursin owned channels.
Driving reach and engagement, whilst ensuring a fully integrated approach to support Boursin’s summer experiential, hero influencer Charlotte Jacklin also attended one of Boursin’s pop-up events reporting ‘live’ from Pub in the Park as part of an Instagram takeover on her channel, maximising both reach and awareness through her content.
With the success of the campaign leaving the Popstars hungry for more, we’re ready to spread more success for Boursin next summer.