Tasked with curating fun, fame and feel good content to drive reappraisal of Mini Babybel amongst young adults, positioning it as a relevant and fashionable snack, Popcorn recruited three leading social influencers to demonstrate first hand just how and why it’s a naturally good choice of snack.
First up, fashion, beauty and lifestyle blogger Maddie Bruce took the delicious round cheeses to Bournemouth, to keep her topped up while shooting images and creating content for her blog. Her vlog has already received 12,100 views, accompanied by two inspiring Instagram posts with over 3,800 likes.
Following Maddie’s snacking journey, inspiring female-duo, This is Mothership and famous funny-man, Anto Sharp, continued to spread the Mini Babybel love to their engaged audiences through further snack-sized social content.
This is Mothership showed that Babybels can be loved by both the big and little people in families, while Anto took to the supermarket in his famous style to get the nation putting Babybel’s ‘straight in their baskets’.
With the campaign still very much live, Anto’s first two videos have already taken the internet by storm, with the second rocketing to his most watched video, EVER, receiving over 3.6 million views and in excess of 23,000 comments so far…
Watch this space for more snackable bite-sized content still to come but to whet your appetite here’s a little taster: