To celebrate the launch of an exciting new range for client Maui Moisture, and the brand’s first step into the body care arena, we recently launched the new Maui Moisture Body Care range with our #ILoveMauiBody influencer campaign.
Reflecting Maui Moisture’s inclusive ethos and belief that every body is a summer body, the campaign saw us recruit high-reaching and relevant influencers Grace Victory, Alanna Nicole, Helen Anderson and Megan Rose Lane, encouraging them and their followers to celebrate their body this summer.
From one influencer discussing loving and appreciating their body for its capabilities, to another having pride in their body for giving birth to their daughter and enabling them to rock her, feed her and take her for long walks in the park, each of our ambassadors shouted loud and proud about why they love their bodies, all whilst discussing their favourite collection in the new Maui Moisture Body Care range
Generating an industry-benchmark-smashing average engagement rate of 11%, reaching over 522k, and with 24.2k engagements to date, the campaign also drove trackable click throughs to the range’s exclusive retailer, Boots.
With a further piece of content still to land and another influencer activation in the pipeline, it’s just one a-Maui-zing industry-benchmark-smashing campaign after the next for our favourite Hawaii-inspired hair and body care client!