Supporting the launch across consumer and trade media and influencer channels; Popcorn constructed a highly cost-effective campaign that delivered not only reach and awareness, but credible brand engagement and a bank of visually-impactful assets to be utilised across Bel Group’s European markets. [Read more…]
Harnessing the power of real-time proactivity at its best, we’ve always got our fingers on the PR and influencer pulse, particularly when it comes to listening to what the great British public are saying about our clients. So when drive time Radio One presenter Greg James shared an Instagram Story of himself tucking into Boursin, we were ready to explode the opportunity sending him samples of the deliciously creamy cheese and an exclusive ‘Boursin is for life, not just for Christmas’ t-shirt. [Read more…]
Adding influential class and style to the ‘hair raising’ subject of Male Grooming and, more specifically, the art of shaving, Panasonic and Popcorn PR recruited one of the UK’s most influential male bloggers and one half of ‘Britain’s Fittest Couple’, Ali Gordon, to put grooming firmly on the map for men.