Continuing their 20-year strong partnership, This Red Nose Day saw Popcorn client, Mini Babybel, daring Brits with light-hearted challenges to raise money for Comic Relief. [Read more…]
Building on our existing relationship with BBC Radio 1’s Greg James – and his love of all things cheese – the Popcorn team were quick to jump on a reactive opportunity for client Babybel last week. [Read more…]
Tasked with curating fun, fame and feel good content to drive reappraisal of Mini Babybel amongst young adults, positioning it as a relevant and fashionable snack, Popcorn recruited three leading social influencers to demonstrate first hand just how and why it’s a naturally good choice of snack.