Building on the pre-existing campaign platform of ‘Snack Like You’ for Popcorn client The Laughing Cow, the team worked to deliver an integrated PR and content management campaign, supporting The Laughing Cow’s need to target the multiple snacking moods of consumers. [Read more…]
It’s been a coverage kick-off as the Popstars unveiled former Manchester United and England star Rio Ferdinand as Panasonic UK’s ambassador across it’s Male Grooming range, launching its #PlayWithStyle campaign.
It’s no secret that Panasonic Grooming’s range of versatile gadgets are designed to shape up the modern man’s signature style so what better way to showcase them to the media than packaged up in the ultimate toolkit for today’s stylish gents, stainless steel case included, naturally.
Harnessing the power of the traditional face-to-face briefing, we undertook a media tour geared up with Panasonic’s latest and greatest grooming devices to pick the brains of gold tier media including Men’s Health, Esquire, Telegraph Online and The I.