Building on the pre-existing campaign platform of ‘Snack Like You’ for Popcorn client The Laughing Cow, the team worked to deliver an integrated PR and content management campaign, supporting The Laughing Cow’s need to target the multiple snacking moods of consumers. [Read more…]
Inspiring the nation to get inventive with their snacking combinations, Popcorn PR launched a fully integrated PR and Social campaign to celebrate The Laughing Cow’s new ‘Snack Like You’ creative, showcasing the versatility of the product and celebrating snacking at its personal best. Driving consumer trial, social shareability, engaging content generation, column inches and influencer advocacy, the ‘Snack Like You’ campaign culminated with The Laughing Cow Snack Like You Café which popped up for two days in London’s foodie hot-spot Spitalfields Market offering a scrumptiously satisfying free snacking experience for the masses.
To keep those delicious round cheeses on the picnic and snacking menu, we partnered with leading parenting influencers to put fun into snack time, delivering engaging, relevant and authentic narratives to showcase first hand just why Mini BabyBel is the fun and convenient snack for all occasions.