As we continue to expand our team within our integrated communications model, we’re delighted to announce the appointment of our new Social Media Manager, Cristina Gallego Alcaraz. [Read more…]
Building on the pre-existing campaign platform of ‘Snack Like You’ for Popcorn client The Laughing Cow, the team worked to deliver an integrated PR and content management campaign, supporting The Laughing Cow’s need to target the multiple snacking moods of consumers. [Read more…]
Inspiring the nation to get inventive with their snacking combinations, Popcorn PR launched a fully integrated PR and Social campaign to celebrate The Laughing Cow’s new ‘Snack Like You’ creative, showcasing the versatility of the product and celebrating snacking at its personal best. Driving consumer trial, social shareability, engaging content generation, column inches and influencer advocacy, the ‘Snack Like You’ campaign culminated with The Laughing Cow Snack Like You Café which popped up for two days in London’s foodie hot-spot Spitalfields Market offering a scrumptiously satisfying free snacking experience for the masses.