Building on the pre-existing campaign platform of ‘Snack Like You’ for Popcorn client The Laughing Cow, the team worked to deliver an integrated PR and content management campaign, supporting The Laughing Cow’s need to target the multiple snacking moods of consumers. [Read more…]
At Popcorn we truly believe that we come together with our clients to create one extended team; whether it’s hot-desking, meetings or collaborative workshops, it’s always a pleasure to welcome them to our offices and so was the case this week when 10 of our clients from Bel UK settled in to Popcorn HQ for their monthly marketing team days. [Read more…]
Following our headline hitting Snaccident campaign for The Laughing Cow last year, which put mindful snacking firmly on the media’s agenda with a fully integrated campaign – this New Year saw the launch of Snaccident Phase 2 as we released bespoke research unveiling that millions of Brits will start and fail 189 diets in their lifetime and attempt at least three diets every year.