We were flying high last week, welcoming key beauty editors on board OGX Hairlines as we flew into London’s publishing houses to treat them to a post-summer hair refresher.
With boarding passes at the ready, our hair hostesses provided full briefings across OGX’s all-star collections including the new Restoring + Bonding +Plex Collection, perfect for giving hair that all important boost after months of sun, sea and chlorine complete with easy to follow ‘In case of Hair Emergency’ instruction safety cards and In Flight Magazine providing all of the necessary information to save those tangled tresses.
With the likes of Stylist, Elle and Good Housekeeping all on board, the stand-out Hairlines tour provided an engaging and informative platform to showcase the OGX range in its finest form, curating seasonally relevant opportunities and landing those all-important column inches across forthcoming features.
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