It’s no secret that we Popstars love a tipple, so we’re raising an excited toast to our latest win! Following a competitive three-way pitch, Popcorn has been appointed by one of the leading independent manufacturers of alcoholic and soft drinks in the UK and internationally, SHS Drinks, as its retained UK consumer PR agency.
The latest in a series of recent wins, including THORPE PARK and OGX haircare, we’re delighted to welcome the entire SHS Drinks portfolio to the business, with the roster of leading drinks brands including WKD, Shloer, Bottlegreen Drinks Co. and Merrydown.
The activity will kick off with an integrated campaign for the drink for every social occasion, Shloer, with Popcorn’s first activation being to implement an integrated media, sampling and influencer programme, exploring wider brand collaborations across the key summer period.
Popcorn will be responsible for developing and establishing a creative and ownable narrative for the drinks range, which offers a format for all social drinking occasions and is free from preservatives, artificial sweeteners, flavours and colours.
The integrated activity will see Popcorn’s tactical approach driving consumer awareness, with a multi-pronged campaign that holds consumer needs at the heart of its strategy, highlighting the varied offerings of the soft drink brand.
With Karen Salters, SHS Drinks Director, commenting on Popcorn’s vibrant creativity and passion, inspired ideas and insight and the strong chemistry between our teams, we look forward to working with SHS to execute our strategic approach across seasonal campaigns for each of the unique brands across the SHS Drinks portfolio. Cheers!