On Wednesday 8th March the Popstars headed to London with client Bel UK, to celebrate the Mini Babybel ® and Red Nose Day partnership.
Unveiling a giant edible ‘Belboard’ alongside the nation’s queen of laughs, Scarlett Moffat, the team were on hand to brighten up the mornings of those passing through Kings Cross Station.
As Scarlett filled the station with #minilaughs through the power of witty one-liners, the team encouraged lucky passers-by to help themselves to the 10,000 tasty Mini Babybel® cheeses from the 6m wide by 3m high ‘Belboard’.
A Babybel-ter of a day was had by all, and Scarlett wasn’t the only funny face to pay the Popstars a visit. Social media and YouTube favourite, Arron Crascall, also gave the team a silly surprise at the station…. See below the Popcorn team get their groove on!
In addition to the tens of thousands of Mini Babybel’s sampled to London’s commuters, the campaign has also seen coverage land across ITV’s Lorraine with a live interview with Scarlett, The Sun, Daily Star, Mail Online, Evening Standard Online, Heat magazine and OK! Online as well as being named at one of the week’s top 5 campaign by Event Magazine.
The results to date have already been un-Bel-ievable, delivering well over and above the campaign KPI’s and raising smiles across the (Bel) board.
Watch Scarlett’s witty one liners in action and just how our giant ‘Belboard’ looked here…
