Harnessing the power of real-time proactivity at its best, we’ve always got our fingers on the PR and influencer pulse, particularly when it comes to listening to what the great British public are saying about our clients. So when drive time Radio One presenter Greg James shared an Instagram Story of himself tucking into Boursin, we were ready to explode the opportunity sending him samples of the deliciously creamy cheese and an exclusive ‘Boursin is for life, not just for Christmas’ t-shirt.
Delighted by his Boursin surprise, Greg produced and shared a fun video across his Snapchat and Instagram channels to his huge following, providing exceptional brand exposure and sparking conversation with his highly engaged followers. And there was more to come with Greg sharing a photo on Instagram of him wearing his Boursin t-shirt, driving yet more fantastic engagement, including a few supportive celebrity comments.
Delivering real-time PR, authentic brand engagement and money can’t buy brand advocacy amongst relevant audiences, our proactivity delivered a reach of over 2.5 million people, driving feel-good brand fame for Boursin.
- 27th February 2018
- News
- By Louise Lloyd
