Treating the taste buds of some of our favourite media foodies, the Popstars headed into London last week to announce the launch of new Boursin Velvety.
Visiting the likes of Good Housekeeping and Woman’s Own, the team hand-delivered indulgent Boursin snacking hampers featuring bespoke spreading knives, snacking treats and refreshing drinks alongside the new smoother, spreadable and dippable Boursin Velvety.
It’s safe to say the media were dairy happy with their treats; Love Sunday and Woman were so onboard with the snack-sharing message of the day that they couldn’t wait to shout about the new launch on their social channels.
Post-tour coverage has already landed with Woman’s Own, The Sun and Sun Online, and with further coverage in the pipeline it’s safe to say the tour was a total snacking success.
