Popcorn PR has been brought on board by Dutch Fashion agency Jolo to represent its kids clothing line ‘Kidzart’ in the UK.
In a move beyond the traditional PR model, Popcorn founder Louise Lloyd will also represent the brand in the UK in an agent capacity, driving listings and liaising with retailers, in addition to driving awareness through media and blogger outreach activities.
Lloyd says ‘The range is very distinctive and unlike other kids fashion lines currently available on the high street which can lack fun and colour. We are excited to be introducing the brand to the UK’.
Lloyd will head up the account, working directly with Rotterdam based brand creator Mary-Ann Binnendijk and owner of JoLo Fashion Patrick Lohle.
