Popcorn PR has been appointed to launch a brand new smoking cessation product which sees the introduction of a completely new category altogether in the UK.
NicoBloc is a revolutionary new product containing only natural ingredients which is applied to the filter of a cigarette, trapping up to 99% of tar and nicotine enabling the smoker to gradually wean themselves off nicotine addiction and reduce consumption until they are ready to stop smoking altogether.
Popcorn PR has developed a strategic B2B and B2C campaign which will see the launch of NicoBloc to the UK market, support dialogue with health practitioners, build advocacy amongst influential professional bodies and educate the public on the USP’s of NicoBloc verses other smoking cessation products already available on the market.
Popcorn will also be implementing an online engagement strategy including social media activity and blogger advocacy programme.
Guy Revis, Managing Director of Health & Beauty Innovations comments: “Popcorn PR came highly recommended to me and I was impressed by their understanding of the brand and where we need to take it. We are delighted to be working with the team on this exciting new launch”
Sara Howard, Senior Account Director at Popcorn who will be heading up the account said: “This is a genuinely exciting NPD launch to be a part of and we are very excited about launching it to the UK. There is so much to say about NicoBloc and the audience demographic is vast and the communication to end users is highly emotive.”
