Now in its third year, Popcorn PR hosted its annual Christmas in July event last week. The doors opened at the White Space Venue just off Leicester Square at 10am, to allow over a hundred journalists and bloggers an exclusive peek at Christmas lines from a whole host of brands including Walkers Shortbread, The Perfume Shop, St Moriz, Urbanz, TeaShed, Greene King, PopaBall, Ginger and Co., Kids Stuff Crazy and Not Before Tea. We also collaborated with toy and adult game specialist Playtime PR who featured a range of fun products including classic word game Bananagrams, recent Dragon’s Den success Accentuate and the magical Irish Fairy Door Company.
Our events strive to stand out from the crowd and this year was certainly no exception with our festively stylish multi-brand offering ensuring the country’s top gift guide writers and Shopping Editors got genuine variety in an engaging, one-stop format.
Although another successful Xmas in July event is now in the bag, the work doesn’t stop here. We asked attending media to fill out a feedback form detailing which products they were most interested in hearing more about, allowing for effective, targeted follow-up by the post-event outreach team. This is another fundamental part of the process – ensuring that the buzz we saw at the event translates into column inches, and a very happy Christmas sales period, for all of our showcasing brands.
