Popcorn PR has been appointed by The Chia Co. as its UK retained agency to handle all PR for the brand across the UK market
Founded in 2003, the Australian based company is the world’s largest producer of premium Chia seeds and has brought Popcorn on board to deliver a strategic and multifaceted PR programme to drive brand awareness and engagement for its versatile range of Chia Seeds and on the go snacking Chia Pods amongst health & wellness enthusiasts in the UK.
With an exciting calendar of new product launches set to hit the UK over the coming months, Popcorn will be working closely with The Chia Co. to further cement its expertise and innovation across the Positive Nutrition category.
Reporting directly into The Chia Co. CMO Teresa Aprile, Popcorn will be executing a series of influencer validation and seasonally weighted media relation campaigns encouraging trial and wider advocacy amongst target audiences. Aprile comments: “We were really impressed by Popcorn’s creative and strategic approach to our brief and their genuine passion and proactivity to work across our business and we’re extremely excited to begin our campaign to further establish The Chia Co. in the UK.”
The account will be led by Popcorn Deputy MD Sara Howard.
