Today Popcorn will be raising a glass of our favourite ale, in celebration of the Beer Marketing Award we scooped last night.
This latest addition to our trophy cabinet comes in the form of the Best Public Relations Campaign gong for the Old Speckled Hen Christmas campaign we devised and activated for the Greene King ale brand.
Designed to inspire, engage and entertain, campaign activities included opening the Old Speckled Haven – a pop-up pub offering a welcome respite for Xmas shoppers, a refreshing glass of beer and free Xmas card and gift wrapping service by our Ale Angels in return for social media tweets and posts. In addition, to drive social media noise we arranged for Old Speckled Hen’s biggest fan and mascot, Old Speckled Henry, to deliver a unique alternative Christmas message for beer fans on Christmas Day. The speech received over 135,000 views and increased social engagement by 90%. The campaign was also supported by a series of ale-infused winter warmer recipes to drive coverage in new spaces and secure large feature spreads for the brand, including three dedicated pages in Hello magazine.
We love working with Old Speckled Hen, they’re a brilliant, open client which gives us the freedom to create award winning work. So it would be remiss to not say a big thank you to the amazing team at Greene King. Here’s to the next one… Cheers!
