Popcorn PR has been appointed by Dairy Crest, the UK’s leading dairy foods company, to execute a strategically led PR programme across two of its core cream brands – Weight Watchers® and Baileys.
Kicking off from next month, Popcorn will be responsible for implementing a number of influencer initiatives including festive amplification for Baileys Cream, blogger & online engagement and an exciting NPD launch towards the end of Summer.
Jason Pepperell, Product Manager at Dairy Crest said: “I was extremely impressed with Popcorn’s creativity and strategic approach to the brief. They clearly understood our wider commercial objectives and ensured that the PR recommendations were absolutely aligned with engaging our target audiences and delivering the end results.”
The account will be headed up by Sara Howard, Senior Account Director.
Louise Lloyd, founder of Popcorn said: “We are delighted to be working with Dairy Crest. To work on a creative PR programme for such well-known and well-loved brands is exciting for the team and will really strengthen our Food & Drink portfolio”
