It was a festive fragrance extravaganza in Central London last week as we welcomed over 100 leading lifestyle and beauty media to The Perfume Shop’s annual Christmas Press Show.
Showcasing an extensive collection of scent-sational scents from the UK’s largest perfume specialist retailer, from exclusive new launches, stocking-filler favourites and must-have gifts, journalist and bloggers were treated to a festive wonderland of fragrances ensuring they stayed front and centre of this year’s editorial gift guides.
Unveiling The Perfume Shop’s brand new look logo, our feet didn’t touch the ground with a hub of media activity throughout the day from guided tours, exclusive interviews and a frenzy of social amplification.
In addition to the stylish and stand out giant perfume lights, the venue was also lit by shining X-Factor star, Anton Stephans, who treated us to a special rendition of a Christmas classic (http://bit.ly/1GFMuoe).
