Jo Hansford MBE, one of the world’s leading premium hair colour specialists has appointed Popcorn PR to handle its salon brand communication, key launches and product range. The Jo Hansford Salon based in the heart of Mayfair, boasts such clients as HRH Duchess of Cornwall, Elizabeth Hurley, Yasmin Le Bon and Nigella Lawson.
Popcorn picked up the brief which will focus on maintaining Jo Hansford’s position as one of the leading colour salons and bring a new audience to the expert colour product range. Popcorn will begin working immediately alongside Jo Hansford’s internal team, reporting to Managing Director Joanna Hansford. The win extends Popcorn’s beauty portfolio following The Perfume Shop win last month.
Joanna said ‘Popcorn demonstrated an understanding of not only our industry but also our wider commercial priorities and challenges as a business. They were the right PR partner to deliver against our core objectives.’
Popcorn founder Louise Lloyd commented ‘We are delighted to be on board with such a respected industry figure. Our campaign will induct a new audience to the Jo Hansford brand whilst continuing to engage with the hardcore advocates. It is an exciting time in the Jo Hansford business and PR will help to shape their unique offering to drive growth’ .
The account will be led by Popcorn PR Account Director Lauren Best, who will be supported by a wider internal team.
