Popcorn PR has been appointed by Savile Rogue, a British brand of luxurious cashmere football scarves and accessories, to handle a strategic brand communications campaign.
Founded in 2006, Savile Rogue remains the only luxury football scarf brand in the world and sees a number of exciting new launches this season which will be amplified via the targeted PR programme.
The Popcorn team will be reporting directly into Savile Rogue founder Paddy Barnes who says: “Popcorn really demonstrated an understanding of our business with a results driven strategic approach that was very much in line with our brand positioning. They bring a wealth of relevant experience with them and we feel in very capable hands”.
The account will be led by Senior Account Director Sara Howard who will be supported by a wider internal team.
