Popcorn PR has been appointed by Little Miracles, the stylish range of meaningful drinks that do you good, to officially launch the brand to the UK market and execute a strategic retained PR programme to increase brand awareness and drive trial.
Popcorn won the brief following a competitive five way pitch and will be handling both the trade and consumer comms, implementing multiple initiatives including a dedicated advocacy programme amongst high profile influencers and ‘glam-bassadors’, direct to consumer sampling, news creation and social media amplification.
The range of organic soft drinks that combines pure organic tea with revitalising fruits, is set to take the UK functional drinks market by storm with the PR launch programme set to be mirrored in the USA later this year.
The account will be led by Louise with support from Sara Howard, Senior Account Director, both of whom will report directly to Frederik Senger, Brand Owner, who comments: “We were incredibly impressed with Popcorn’s energetic and creative response to our brief and they absolutely proved themselves as the right team for the job.”
Popcorn impressed with their creative rationale ensuring all ideas were engaging to the core ‘early adopters’ audience, identifying multiple lifestyle pillars where Little Miracles could own and shape little conversations that ultimately deliver big noise around the brand.
Louise Lloyd, founder of Popcorn comments: “We are delighted to be working with such an adventurous and engaging brand, it aligns with Popcorn’s own ethos and strengths. The brand’s commitment to PR has allowed us to really think outside of the box and deliver a results-driven creative PR programme ensuring Little Miracles is seen and trialled in all the right places.”
