Jelly Belly, the world famous gourmet jelly bean company, has briefed Popcorn PR to handle the brand communication for its exciting launch into Milkshakes.
Popcorn will be executing a creative and stand out communications campaign to support the launch which sees Jelly Belly extending its brand into food items outside of core confectionery for the first time.
Popcorn founder Louise Lloyd comments ‘We are delighted to be working with such an iconic brand which is regularly cited as one of the World’s ‘coolest’ brands. The ‘Jelly Belly’ image is synonymous with quality, fun and innovation. Our campaign will embrace those attributes to drive genuine engagement and conversation’
