Popcorn PR is delighted to have been appointed by Allergy UK following a competitive pitch. The agency will work with the national medical charity for a targeted launch campaign commencing in Allergy Awareness Week in April this year.
Tasked with launching the charity’s biggest fundraising appeal in history, Popcorn will be responsible for implementing an impactful multi-faceted media relations campaignwhich will be amplified through both print and broadcast media, social media and celebrity support.
The campaign objective is to raise awareness amongst both individual allergy sufferers and the general public around a new three year fundraising appeal from Allergy UK.The campaign aims to ultimately to improve allergy services and provide a better care pathway for all allergy sufferers using a strong fundraising call to action.
Julie Doyle, Head of PR & Communications for Allergy UK comments: “Popcorn won us over with their media expertise, enthusiasm and passion for the brief. The team demonstrated a clear understanding of our objectives and produced a brilliant plan of how we can achieve them. The appeal we are launching is the biggest project the charity has ever undertaken, so finding the right PR partner for us was key. With Popcorn in the driving seat we are confident the launch will be a real success.”
Sara Howard, Senior Account Director at Popcorn comments: “We are absolutely thrilled to be working for such a fantastic cause, and one particularly close to our hearts as two of the Popcorn team suffer with severe allergies.On a personal note we can absolutely relate to the need for improved allergy services in the UK.”
