Spring was in full bloom in London last week as the Popcorn team welcomed some of the UK’s leading and most influential consumer media to the annual Spring Showcase press event on behalf of Moonpig.
Showcasing a plethora of brand new launches and existing ranges to highlight the extensive gifting range from the UK’s leading personalised card & gifting retailer, media were invited to look, touch, taste and smell for that all important ‘gift-spiration’ for the busy seasonal editorial calendar.
From fragrant flowers, tasty treats and pamper hampers through to brand new card designs, the showcase also invited guests to spend time with the creative Moonpig in house designers learning how brush up on their calligraphy skills and seeing just how the Moonpig Magic happens.
With Valentine’s Day just around the corner, it’s no surprise the pièce de résistance was the larger than life display of Ecuadorian Freedom roses that came in at over a metre and half tall – an exclusive to Moonpig and set to ensure no floral faux pas this Valentine’s.
And for a few lucky editors Valentine’s Day came early as the Popcorn media moguls were back in London the following day to surprise and delight media with their very own 1.5 metre Freedom Rose. Just check out some of social love!
