Who Dares Wins

Popcorn has been nominated for yet another industry award – this time for The Perfume Shop Memories Matter campaign that created and amplified a CSR partnership with Alzheimer’s Research UK.  The PRCA Dare awards reward outstanding PR campaigns and to be recognised in this way in such a competitive sector is a credible honour.  The campaign, which has been shortlisted for the Low Budget category, galvanised key influencers and the public to share their memories in return for donations to the charity to drove wide spread coverage for the brand.  It has been recognised for its creativity, high impact reach of 338 million and integrated approach that included traditional media, social and in-store activation.