Following our headline hitting Snaccident campaign for The Laughing Cow last year, which put mindful snacking firmly on the media’s agenda with a fully integrated campaign – this New Year saw the launch of Snaccident Phase 2 as we released bespoke research unveiling that millions of Brits will start and fail 189 diets in their lifetime and attempt at least three diets every year.
Dominating the headlines for a second time, we also hit the airwaves with acclaimed chef and Saturday Kitchen presenter Matt Tebbutt to discuss the research and offer helpful tips for smarter snacking. Within hours of the campaign going live we had already landed coverage across the Daily Express, Daily Star and The I as well as securing a prime-time live interview on Sky Sunrise followed by a full day of radio interviews. This delivered 100% brand messaging and brought the research to life for millions of listeners across the UK.
Ensuring a result driven strategic and multipronged approach, we also partnered with registered dietician Juliette Kellow to create a series of bespoke and inspiring serving suggestion recipes to encourage people to snack smart and showcase the versatility of The Laughing Cow range. To date we have landed consumer and lifestyle coverage across leading publications including; Closer, Bella and The Lady and continue to position the campaign amongst inspiring top-tier Instagram influencers in which they share their own serving suggestions.
Following our headline hitting Snaccident campaign for The Laughing Cow last year, which put mindful snacking firmly on the media’s agenda with a fully integrated campaign – this New Year saw the launch of Snaccident Phase 2 as we released bespoke research unveiling that millions of Brits will start and fail 189 diets in their lifetime and attempt at least three diets every year.
Dominating the headlines for a second time, we also hit the airwaves with acclaimed chef and Saturday Kitchen presenter Matt Tebbutt to discuss the research and offer helpful tips for smarter snacking. Within hours of the campaign going live we had already landed coverage across the Daily Express, Daily Star and The I as well as securing a prime-time live interview on Sky Sunrise followed by a full day of radio interviews. This delivered 100% brand messaging and brought the research to life for millions of listeners across the UK.
Ensuring a result driven strategic and multipronged approach, we also partnered with registered dietician Juliette Kellow to create a series of bespoke and inspiring serving suggestion recipes to encourage people to snack smart and showcase the versatility of The Laughing Cow range. To date we have landed consumer and lifestyle coverage across leading publications including; Closer, Bella and The Lady and continue to position the campaign amongst inspiring top-tier Instagram influencers in which they share their own serving suggestions.
With the campaign still very much live, the coverage pipeline is looking full to the brim and the dedicated influencer program is still in full force, inspiring consumers daily to enjoy The Laughing Cow in many ways as part of a balanced snack. After just one week since launching, we’ve already reached over 43 million consumers and landed branded & engaging messaging across a plethora of influential media and influencer platforms.
Stay tuned for more Snaccident Success…
