In honour of Random Acts of Kindness Day, we created our very own Random SNACKS of Kindness Day for Bel UK, surprising and delighting some lucky cheese lovers, driving authentic advocacy, consumer engagement and social chatter for its portfolio of much loved cheese brands.
On a mission to spread a little joy we hunted down some of the UK’s biggest Mini BabyBel superfans through dedicated social listening and surprised them with an exclusive hamper packed full of their favourite cheese, but the cheese-love didn’t stop there, they also had the opportunity to nominate a loved one to receive their very own Random Snacks of Kindness hamper.
In addition to some of the UK’s biggest superfans we also surprised some more familiar faces and influencers including TOWIE’s Megan McKenna, Heart Radio presenter Lucy Horobin and super social influencer Anto Sharp, all of whom shared their hamper love across their social channels generating over 8 pieces of organic posts and reaching over 2 million consumers.
