Monday 12th September was no average day in the office for the Popstars. Starting the week with a trip to Gambado’s soft play centre, Sarah, Sophie and Katherine found themselves accompanied by over 20 toddlers and their parents, for a morning off non-stop energy with client Kiddylicious.
Shooting for the new Kiddylicious campaign, to raise awareness of toddler energy consumption and drive advocacy of the Kiddylicious Super Snacks, the Popcorn team recruited an army of toddlers aged 1-3 years old for a morning of filming.
Generating creative digital content and PR materials, we unleashed our Kiddylicious #turbotoddlers on Gambado’s soft play area and captured their cute, funny and energetic antics on camera. Some of the little ones, including Milo Rutherford, son of Olympian Greg Rutherford and Blogger Susie Verrill, were fitted with a FitBit Zip energy tracker to monitor their energy expenditure when at play.
Keeping their energy levels up by stopping for a snack at the Kiddylicious Refuel Station, the little lads and ladies – including Milo Rutherford, son of Olympian Greg Rutherford and Blogger Susie Verrill – were on top form throughout!
With the data from the FitBit Zips shared with our sports scientist after filming and the footage being edited into sharable video content, there’s still so much more to come from this turbo-charged campaign. Watch this space!
