It’s been a coverage kick-off as the Popstars unveiled former Manchester United and England star Rio Ferdinand as Panasonic UK’s ambassador across it’s Male Grooming range, launching its #PlayWithStyle campaign.
With dedicated research revealing four out of five men said looking great before an important event improved their confidence, the style-savvy star is fronting the campaign to show men how to #PlayWithStyle both on and off the pitch, with compelling video content designed to drive engagement across Panasonic’s social channels and form hero content on the brand’s new YouTube channel.
Kick-starting the partnership with an exclusive interview in premium grooming bible GQ Online, the high scoring column inches continue including the front cover and lead five-page interview in this weekend’s The Times Magazine.
Strengthening Panasonic’s brand equity within the grooming market and driving awareness and engagement with style conscious 18-40 year old male consumers, the PR & Digital campaign will continue to amplify the stylish partnership throughout the year including more headline grabbing interviews and further content on Panasonic’s You Tube channel featuring a range of lifestyle content and tutorials from influencers.
