After 2019’s 100% pitch success rate which saw our client roster grow with the likes of THORPE PARK, Cartoon Network, SHS Drinks and Giggling Squid, we’re delighted to kick off 2020 with our latest appointment by RH Amar, home to premium grocery brands Mary Berry’s Foods and Cooks&Co.
As its UK consumer PR & Social agency, we will be driving fame and familiarity for both brands, with a series of strategically seasonal and insight driven tactics in addition to taking the reins the social media channels from content creation through to always-on community management.
Following a significant rebrand, the new campaign for Mary Berry’s Foods will educate and inspire consumers with the range’s taste and versatility. With a strategic approach, the team will put the brand at the centre of UK tabletops by driving advocacy, talkability and brand buzz.
Cooks&Co’s deliciously integrated activity will see us serving up a campaign that taps into the natural cooking moments that inspire and appeal to the brand’s target audience. Leveraging the recent rebrand whilst driving awareness around authenticity and quality, our intelligent approach will include influencer advocacy, smart media outreach and a dual-targeting social channel strategy.
With Anne-Marie Cannon, Senior Brand Manager at RH Amar, commenting on our clear creativity and intelligently integrated, socially centric approach for both the brands, we are very much looking forward to delivering our strategic and creative approach with their PR & Social programme. Happy New Year indeed!