Following a competitive three-way pitch, Popcorn PR is saying aloha to Hawaiian island inspired hair care client, Maui Moisture.
We’re delighted to welcome another Vogue International beauty brand to the business, having recently won the PR, social and influencer work for OGX.
With a series of a-Maui-zing activations in the pipeline, the campaign will focus on driving awareness of the Hawaiian island inspired hair care brand, educating consumers via media and influencers with a creatively conscientious campaign that highlights the key USPs of the vegan-friendly collections.
Powered by Aloe Vera as its main ingredient, Maui Moisture’s ranges replace deionized water (found in most hair care) with Aloe Vera juice, in order to deliver the richest hydration to hair and skin. The vegan and eco-friendly formulas are also free of unwanted chemicals such as silicones, sulphated surfactants, mineral oils and artificial colour.
Working to establish a creative and ownable narrative for the brand, key activations will focus on both traditional PR as well as influencer activation campaigns and social media & community management.
Popcorn will be responsible for implementing the integrated PR programme, utilising relevant seasonal peaks to generate authentic emotional brand connection with key audiences.
With Kay Glover, Communications Director at Maui Moisture, commenting on Popcorn’s creativity and integrated approach being key factors in winning the competitive pitch, we can’t Ha-waii-t to get started.
