The 23rd May saw Popcorn launch The Perfume Bar with The Perfume Shop, their first ever fragrance bar, hosted at exclusive Mayfair club MAHIKI.
A unique brand experience, guests were offered the chance to enjoy their favourite fragrances in the form of bespoke cocktails, crafted to infuse the notes and ingredients of selected scents. Serving to heighten the senses further; cocktails were served with perfume-inspired edible treats, our favourite being the orange blossom jellies and rose marshmallows.
With over 100 media attendees, including the likes of Stylist, GQ and This Morning in attendance, the three day pop-up event served to highlight the expertise, brands and offerings available at The Perfume Shop. Media, bloggers and stakeholders supped their carefully-crafted cocktails in the branded bar, brushing shoulders with competition winners and consumers who entered to win a spot via the dedicated ballot system.
Suppliers also got their biggest brands involved in the event, providing samples, styling props, gift bag products and bespoke edible treats, making the event visually stimulating and fully-immersive for all who attended. Denise Torres, National Account Manager at Elizabeth Arden stated, ‘It was lovely to meet yourself and your team last week at your Perfume Bar event. I am pleased to see that it was a success and thank you for displaying our merchandise so nicely around the bar, we were particularly impressed with our Juicy Couture booth, thank you!’
With in excess of 700,000 reached via social media and over 500 guests hosted across the three day event; Popcorn conducted a full PR campaign to support the activity, securing 42 pieces of coverage with a reach of over 13 million to date. It’s safe to say The Perfume Bar was a scent-sational success.
