To celebrate Boursin’s new sponsorship of the 9pm film on Film4, Popcorn PR delivered the ultimate indulgent night in to the UK’s media ensuring they were equipped with everything they needed for the ultimate night in.
Full to the brim with an array of delicious ingredients, the hamper also included a bespoke Boursin film and food pairing guide providing all the inspiration needed to create the perfect snacking accompaniment whatever the film genre of choice.
Visiting key media including Glamour, Good Housekeeping, Bella and Delicious., the hand delivered hampers certainly helped to ensure that every drop of pleasure could be squeezed out of a well-deserved evening in and within just a few hours, social media coverage reached just shy of half a million from the likes of Glamour and So Feminine.
Stay tuned to hear more about how we are continuing to unwrap indulgent opportunities for Boursin with top UK influencers and media.
