We know it’s cheesy, but we’ve had grate fun this Summer with Mini BabyBel and some of the UK’s most loved parenting vloggers.
To keep those delicious round cheeses on the picnic and snacking menu, we partnered with leading parenting influencers to put fun into snack time, delivering engaging, relevant and authentic narratives to showcase first hand just why Mini BabyBel is the fun and convenient snack for all occasions.
From sailing Mini BabyBel boats with TheDadLab and hosting a family-friendly World Cup garden party with LadBaby, to picnic plates with Father of Daughters; the summer was jam-packed (or should we say cheese-packed) with inspiration for busy parents.
We also recruited A Mummy Too, Toby & Roo, A Mummy Adventure, Mudpie Friday’s and North East Family Fun to serve up fun and convenient hacks to help parents with super snack inspiration over the Summer months.
As the content keeps on coming (so keep your wax peeled), the results have already been staggering including TheDadLab’s Sailing video increasing Mini BabyBel’s average page view time by 35% and cruising to the website’s ‘most visited’ spot that month, if you haven’t seen it already watch it here
