We’re Christmas in July veterans here at Popcorn PR, but following the success of this annual calendar event, we decided that 2016 would be the year of the very first Popcorn PR Summer in November.
Outside the weather may have been frightful, but on the 17th November Popcorn PR brought a blast of summer fun to November and warmly invited the UK’s most influential media to its exclusive multi-brand Spring/Summer Press Showcase.
Hosted at London’s hottest new private members club ‘Lights of Soho’, the exclusive sizzling preview of stylish seasonal must-have’s for the warmer months covered beauty, food & drink, technology and lifestyle and ensured that St. Moriz, OGX, The Perfume Shop, LighterLife Fast, Moonpig, Panasonic, AGUA, Walkers and Muddle & Mash were front of mind for next year’s summer coverage opportunities!
With over 65 media in attendance, including the likes of Cosmopolitan, Fabulous, Harper’s Bazaar, OK!, Good Housekeeping, Daily Mirror and Reveal, we were delighted to see familiar faces and to welcome some new ones into Popcorn’s new annual event.
The Popcorn coverage bell hasn’t stopped ringing and with coverage already landing and forthcoming across the likes of Cosmo Online, House Beautiful, Heat FM and more, the Popcorn team are already basking in the coverage sunshine!
“Really lovely and inviting. Products all seemed genuinely good. Location = amazing. Mesmerised by the mirrors on the wall. Wish I came earlier!” – Daily Mirror
“Lovely, loved the décor. Everyone was really helpful. Wish I hadn’t eaten so much at other press events!” – GT
“Great range of products on display. Well laid out and lots of really helpful info on offer for all brands. I’ve found lots of products I’d like to feature in our forthcoming issues!” – Your Home
“Very informative – nice to learn about new clients and product and was surprised by the size of some brands like OGX and how great Moonpig gifting is.” – OK!
“Very well-orchestrated – excellent venue! Knowledgeable staff – especially Panasonic kitchen guides” – Harper’s Bazaar
